Brean Theme Park

Client: Brean Theme Park
Disciplines: Design, Print
My role: Branding, signage, ride graphics, print and stationeryIn-house at Booth Group
Link: Visit the park

The designer behind one of the UK's biggest free admission theme parks: the brand, the signage, the ride graphics and nearly everything a visitor reads from the car park to the last ride.

Brean Theme Park on the Somerset coast is my biggest project, and I'm in charge of how it looks: the branding, all the signage, the ride graphics, flyers and posters, the park map, menus and food screens, business stationery and the social posts that sell each season. It all follows a brand manual I wrote, so printers and anyone else making artwork for the park work from the same rules.

It runs on one idea. Rides are sold by wristband (Mega for over 1.2m, Junior for 1.0m to 1.2m, Tots for 0.8m to 1.0m), and blue, red and orange are the brand colours and the wristband colours at the same time. Every ride board is in its wristband's colour, so a family that knows its wristband can spot which rides are theirs from across the park. Opening days have their own code too, from blue full days to red fireworks evenings, and it's the same on the welcome sign, the calendar and online.

The work runs from building scale to pocket size: the Game Zone frontage, ride panels and the roadside Free Entry sign, down to game rules, guest passes and the info desk pad. Through the year come the promotions (fireworks nights, Big Day Out bundles, end of season offers) and the overlays that update a sign mid-season instead of reprinting it.

The Bulldog Coaster, red track on blue steel, with its station panels of Union Jack bunting and the ride name in script, and a queue of visitors in front. — Bulldog Coaster station panels.

The trampoline area, with yellow netting printed with jumping silhouettes, chevrons and the words Bounce, Jump and Life, and numbered bays.

The roadside sign: Free Entry, the UK's biggest free admission theme park, in yellow and white on red. — Trampoline netting and the roadside sign.

The Brean Theme Park welcome sign in full, beside enlarged details of the wristband prices and the 2026 opening calendar, colour coded by day. — The welcome sign at the gate: prices, every ride's credits and height limit, the calendar and a height chart.

Three ride boards for Ultimate, Crazy Boats and Carousel, in Mega blue, Junior red and Tots orange, each with ride rules, credits and height limits. — Ride boards, colour coded by wristband: blue for Mega, red for Junior, orange for Tots.

The illustrated 2026 park map of Brean Theme Park, with every ride drawn in, from the go-kart track and Congo Golf to the Bulldog Coaster, Air and the Magic Mouse. — The illustrated park map, with every ride drawn in.

Mockup: the Big Day Out poster, a Mega wristband, go-kart race, Congo Golf round, games credits and a meal for £54.

Mockup: the Fun Card poster, showing how many pay as you go ride credits each top up buys.

Mockup: the Free Fireworks board with Sandy Bear, the fireworks dates and discounted evening wristband prices.

Mockup: the End of Season Discount poster with reduced wristband prices for green and orange days.

Mockup: the Lucky Last Hole sign at Congo Golf: get the ball in the top hole and win a free game. — Congo Adventure Golf has its own identity inside the Brean family.

The Circle Darts game sign: prices, scores needed to win and the game rules, with tap and play card payment.

The Win Me basketball game sign, a cartoon basketball prize over a comic burst.

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