Complete brand, web, and marketing ecosystem for a coastal cafe, with ongoing menu design, social media management, and website development.
The Challenge
Restbay Cafe Bar needed more than a one-time website launch—they required a complete digital and print presence that could evolve with their business. Located in a prime coastal location, they needed to attract both tourists and locals while managing seasonal changes, varying opening hours, and showcasing their beachside setting. The site also needed to serve the local surfing community and improve search visibility.
Our Solution
We built and continue to manage a comprehensive brand and digital ecosystem.
Website & Smart Features
- Custom-built website with Next.js showcasing the coastal location
- Dynamic opening hours system with automatic customer alerts for closures and schedule changes
- Surf report section integrated to boost local SEO and serve the surfing community
- Mobile-optimized design for tourists and locals on-the-go
- Real-time updates managed through custom CMS
- Complete menu design for both digital display and professional printing
- Seasonal menu updates as offerings change
- On-site marketing materials including posters and promotional signage
- Consistent brand application across all customer touchpoints
- Ongoing social media content creation and posting
- Photography and content planning
- Community engagement and response management
- Promotional campaigns for events and specials
- Regular site updates and new feature implementation
- Performance monitoring and optimization
- Content updates and seasonal adjustments
- Technical support and maintenance
Menu Design & Print Materials
Social Media Management
Continuous Development
View Live Project
Visit Restbay Cafe BarKey Results
- Complete digital and print brand ecosystem launched and maintained
- Dynamic opening hours system reducing customer confusion
- Surf report feature improving local SEO and engagement
- Professional menu designs across print and digital
- Active social media presence with consistent posting schedule
- Ongoing partnership providing continuous value
- Streamlined operations through integrated systems
- Enhanced visibility in local search results
Technologies Used
"The new website perfectly captures our coastal vibe and has made booking management so much easier."
— Restbay Team